THE TRADEMARK COMPLIES WITH VISIBILITY REQUIEREMENTS VIA A HARMONIOUS INTEGRATION OF THE LETTER “F” WITH INDIVIDUAL ELEMENTS (CIRLCE, LETTER, JAGGED LINES AND ARROWS). THIS CONVEYS THE VALUES OF RATIONALITY AND CREATIVITY, AS DOES THE ENTIRE DESIGN SOLUTION. THE ARROW IS A UNIVERSAL INDICATOR OF DIRECTION, SHOWING THE PATH TO BE FOLLOWED TO ACHEIVE A RESULT. AND SO BRINGING TO THE READER’S MIND THE DESIRED IDEA OF LEADERSHIP.