CORPORATE IDENTITY

GRAPHIC GUIDELINES

• BRAND
• TEXTS
• COLOR

PUBLISHED 1997

The TRADEMARK is the single most evident and repeated element of the entire corporate image. Its fundamentally visual and graphical nature makes it the main conveyor of main symbolic and identifying functions of the group. These atributes make the TRADEMARK the central element of image building, and certainly the most committed.

A modular element based on a leaf, which was the source both of the industry and of its name, constitutes an excellent element of visual identity. The triplication of this element produces a symbol which is similar to the fleur-de-lis, a highly symbolical element, with overtones of generation and lineage.

Those values were thought to be especially appropriate for Derivados Forestales S.A.

BASIC MODULE GENERATION