FACTORY MAKING UREA-FORMALDEHYDE AND MELAMINEFORMALDEHYDE MOUDING POWDERS. STARTING FROM THE LETTER, A SIMPLE SYNTHETIC SHAPE IS OBTAINED, WITH A MODULAR CREATION WHICH SUGGESTS THE LETTER “A” EVEN WHEN IT IS SEEN UPSIDE DOWN. NOT ONLY IT CAN BE READ FROM ANY ANGLE BUT IT ALSO CON STITUTES THE BASE OF A FIVE-POINT STAR. THIS CRE ATES AN ASSOCIATION BETWEEN THE IDENTIFICATION (PRESENCE OF “A”) AND THE MESSAGE OF LEADERSHIP AND GUIDANCE (THE STAR)